Hi, I'm Fauzeeya
I combine user-centered design with growth strategy to help startups and small businesses increase conversions, improve retention, and drive sustainable growth.
Selected work
We launched a summer camp expecting math and English to be the draw. The data said African languages, so we repositioned the product and redesigned enrollment three times.
200+
pilot sign-ups
100
sign-ups in one week after the pivot
Xel.care is a free CNA training platform with no admissions office, no registrar, and no instructor. Every one of those roles is an AI agent, and I designed the entire flow that connects them.
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Getting the AI to write a decent message was half the problem. Getting a store owner to trust it enough to hit send was the harder half. I designed Konvas AI around that second problem.
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Worthsight brings budgeting, investments, savings, and planning into one mobile app, readable without financial expertise.
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One of the first products I ever shaped, rebuilt two years later for a new mission. V1 helped Black and Brown communities catch health problems early; V2 trains African healthcare workers and places them in US care homes.
20+
students per cohort
4
cohorts a year
About me
I have always been fascinated by digital products and how they work. Then I started studying computer science at Landmark University and learned something important about myself: writing code was not my strong suit. By my first year I had tried a bit of everything in tech, including cybersecurity, but design was the one that stuck...
Process
I generate a wide range of creative ideas and potential solutions to explore how best to tackle the project's challenge.
I investigate user needs, user behaviors, market trends, and problems to guide informed decisions when working on a project.
I translate the research insights and concepts into tangible user interfaces and experiences from sketches to final designs.
Writing
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